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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream
Stock Photo: Cover May Be Different

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Moore, Geoffrey A

  • Used
Condition
UsedGood
ISBN 10
0887307175
ISBN 13
9780887307171
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About This Item

UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.

Synopsis

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.

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Details

Bookseller
Blue Vase Books LLC US (US)
Bookseller's Inventory #
31UTLL002TUC_ns
Title
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Author
Moore, Geoffrey A
Book Condition
UsedGood
Quantity Available
1
Binding
Unknown
ISBN 10
0887307175
ISBN 13
9780887307171
Publisher
HarperCollins Publishers
Place of Publication
New York, New York, U.s.a.
This edition first published
October 1995

Terms of Sale

Blue Vase Books LLC

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About the Seller

Blue Vase Books LLC

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Interlochen, Michigan

About Blue Vase Books LLC

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Glossary

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Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....

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