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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Moore, Geoffrey A
- Used
- Condition
- UsedGood
- ISBN 10
- 0887307175
- ISBN 13
- 9780887307171
- Seller
-
Interlochen, Michigan, United States
Payment Methods Accepted
About This Item
UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Synopsis
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
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Details
- Bookseller
- Blue Vase Books LLC (US)
- Bookseller's Inventory #
- 31UTLL002TUC_ns
- Title
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Author
- Moore, Geoffrey A
- Book Condition
- UsedGood
- Quantity Available
- 1
- Binding
- Unknown
- ISBN 10
- 0887307175
- ISBN 13
- 9780887307171
- Publisher
- HarperCollins Publishers
- Place of Publication
- New York, New York, U.s.a.
- This edition first published
- October 1995
Terms of Sale
Blue Vase Books LLC
We guarantee every book we sell to be in the condition as described by us. If you receive a damaged or incorrect item we will correct the situation, quite often without the need for you to return anything!
We will accept returns for any reason within 30 days of original purchase date. Items that are no longer needed or wanted can be returned to us within the 30 day period. Upon receipt and inspection of the item, a refund will be granted.
We will accept returns for any reason within 30 days of original purchase date. Items that are no longer needed or wanted can be returned to us within the 30 day period. Upon receipt and inspection of the item, a refund will be granted.
About the Seller
Blue Vase Books LLC
Biblio member since 2020
Interlochen, Michigan
About Blue Vase Books LLC
Blue Vase Books is a dynamic book seller located in Northern Michigan. We offer thousands of books for sale online and in our retail store located in Interlochen, Michigan.
Glossary
Some terminology that may be used in this description includes:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....