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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

  • Used
  • very good
  • Paperback
Condition
Very Good
ISBN 10
0887307175
ISBN 13
9780887307171
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About This Item

HarperCollins Publishers, 1995-10. Paperback. Very Good. Great looking book! No stain, no edge wear, no spine wear.

Synopsis

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.

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Details

Bookseller
books4U2day US (US)
Bookseller's Inventory #
0812130024
Title
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Author
Geoffrey A. Moore
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0887307175
ISBN 13
9780887307171
Publisher
HarperCollins Publishers
Place of Publication
New York, New York, U.s.a.
Date Published
1995-10
Bookseller catalogs
Nonfiction:Business & Money;
X weight
17 oz

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About the Seller

books4U2day

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2008
Stone Mountain, Georgia

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