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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
- Used
- very good
- Paperback
- Condition
- Very Good
- ISBN 10
- 0887307175
- ISBN 13
- 9780887307171
- Seller
-
Stone Mountain, Georgia, United States
Payment Methods Accepted
About This Item
HarperCollins Publishers, 1995-10. Paperback. Very Good. Great looking book! No stain, no edge wear, no spine wear.
Synopsis
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
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Details
- Bookseller
- books4U2day (US)
- Bookseller's Inventory #
- 0812130024
- Title
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Author
- Geoffrey A. Moore
- Format/Binding
- Paperback
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 0887307175
- ISBN 13
- 9780887307171
- Publisher
- HarperCollins Publishers
- Place of Publication
- New York, New York, U.s.a.
- Date Published
- 1995-10
- Bookseller catalogs
- Nonfiction:Business & Money;
- X weight
- 17 oz
Terms of Sale
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About the Seller
books4U2day
Biblio member since 2008
Stone Mountain, Georgia
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Glossary
Some terminology that may be used in this description includes:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....