Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by Geoffrey A. Moore
- Used
- good
- Paperback
- Condition
- Good
- ISBN 10
- 0887307175
- ISBN 13
- 9780887307171
- Seller
-
Palatine, Illinois, United States
Payment Methods Accepted
About This Item
Synopsis
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
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Details
- Bookseller
- LegenGary Books (US)
- Bookseller's Inventory #
- 020507
- Title
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Author
- Geoffrey A. Moore
- Format/Binding
- Softcover
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0887307175
- ISBN 13
- 9780887307171
- Publisher
- HarperCollins Publishers
- Place of Publication
- New York, New York, U.s.a.
- Date Published
- 1995-10
- X weight
- 6 oz
Terms of Sale
LegenGary Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
LegenGary Books
About LegenGary Books
Glossary
Some terminology that may be used in this description includes:
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.