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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream
Stock Photo: Cover May Be Different

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

  • Used
  • good
  • Paperback
Condition
Good
ISBN 10
0887307175
ISBN 13
9780887307171
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Seller rating:
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Palatine, Illinois, United States
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About This Item

HarperCollins Publishers, 1995-10. Softcover. Good. *** Softcover in Good condition. Binding tight. No previous owner names. Highlighting and notations throughout. Some edgewear. ***

Synopsis

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.

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Details

Bookseller
LegenGary Books US (US)
Bookseller's Inventory #
020507
Title
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Author
Geoffrey A. Moore
Format/Binding
Softcover
Book Condition
Used - Good
Quantity Available
1
Binding
Paperback
ISBN 10
0887307175
ISBN 13
9780887307171
Publisher
HarperCollins Publishers
Place of Publication
New York, New York, U.s.a.
Date Published
1995-10
X weight
6 oz

Terms of Sale

LegenGary Books

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About the Seller

LegenGary Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2014
Palatine, Illinois

About LegenGary Books

LegenGary Books is an online, independent bookstore, based out of Palatine, IL. We strive to provide our community (local and online) with a wide variety of quality used books at reasonable prices.

Glossary

Some terminology that may be used in this description includes:

Tight
Used to mean that the binding of a book has not been overly loosened by frequent use.

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