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Customer Relationship Marketing: Theoretical And Managerial Perspectives
by Naresh K Malhotra
- New
- Hardcover
- Condition
- New
- ISBN 10
- 1944659714
- ISBN 13
- 9781944659714
- Seller
-
Southport, Merseyside, United Kingdom
4 Copies Available from This Seller
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About This Item
Hardback. New. Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9781944659714
- Title
- Customer Relationship Marketing: Theoretical And Managerial Perspectives
- Author
- Naresh K Malhotra
- Format/Binding
- Hardback
- Book Condition
- New
- Quantity Available
- 4
- Binding
- Hardcover
- ISBN 10
- 1944659714
- ISBN 13
- 9781944659714
Terms of Sale
The Saint Bookstore
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About the Seller
The Saint Bookstore
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Southport, Merseyside
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...