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Customer Relationship Marketing: Theoretical And Managerial Perspectives

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Customer Relationship Marketing: Theoretical And Managerial Perspectives
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Customer Relationship Marketing: Theoretical And Managerial Perspectives

by Naresh K Malhotra

  • New
  • Hardcover
Condition
New
ISBN 10
1944659714
ISBN 13
9781944659714
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About This Item

Hardback. New. Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9781944659714
Title
Customer Relationship Marketing: Theoretical And Managerial Perspectives
Author
Naresh K Malhotra
Format/Binding
Hardback
Book Condition
New
Quantity Available
4
Binding
Hardcover
ISBN 10
1944659714
ISBN 13
9781944659714

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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