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Customer Relationship Marketing: Theoretical and Managerial Perspectives
by Naresh K Malhotra
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Center Moriches, New York, United States
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Customer Relationship Marketing: Theoretical and Managerial Perspectives
by Agarwal, James/ Malhotra, Naresh K.
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- Hardcover
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- 9781944659714 / 1944659714
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Exeter, Devon, United Kingdom
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World Scientific Pub Co Inc, 2020. Hardcover. New. 348 pages. 11.00x8.50x1.00 inches.
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Stock Photo: Cover May Be Different
Customer Relationship Marketing: Theoretical And Managerial Perspectives
by Naresh K Malhotra
- New
- Hardcover
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781944659714 / 1944659714
- Quantity Available
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Southport, Merseyside, United Kingdom
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Hardback. New. Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
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