Designer's Guide to Print Production: A Step-by-Step Publishing Book

Watson-Guptill Publications, New York, 1990. First Edition. Hardcover (Original Cloth). As New/As New. With 60 colour & 55 black-and-white illustrations The Designer's Guide to Print Production is a complete reference to all aspects of planning, designing, producing, and buying artwork and print. Organized into five parts, this book provides incomparably thorough coverage of preparing copy for typesetting; preparing art and photographs for reproduction; color reproduction; printing and paper; and the latest technological advances in the industry. In-depth information and handy reference charts address such practical concerns as copyfitting, scaling art, preparing art for specialty processes, and efficient production scheduling. There is sound advice on how to evaluate black-and­white photos and color transparencies. Everything from halftone reproduction to four-color separation methods to producing art on color electronic systems is explained in detail. Informative illustrations make clear at a glance such essentials as paper imposition and folding. There's also a section on troubleshooting on-press problems, and a comprehensive glossary. With its clear, step-by-step approach to a wide range of production and design concerns, the Designer's Guide to Print Production is an indispensable reference handbook for graphic designers, art directors, creative managers, editors, and production staff. In fact, no one in graphic arts or publishing should be without it. Size: 4to - over 9¾" - 12" tall. 160 pages. Dust Jacket un-clipped. Silver titles spine. illustrated by b/w. drawings with colour & b/w. photo's.. Includes glossary & index. Quantity Available: 1. Shipped Weight: Under 500 grams. Category: Art & Design; Graphic Arts; Printing; Graphic Arts Technology; Photography. ISBN: 0823013146. ISBN/EAN: 9780823013142. Inventory No: 2763. . 9780823013142