BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Difference: The one-page method for reimagining your business and reinventing your marketing

Difference: The one-page method for reimagining your business and reinventing your marketing

Difference: The one-page method for reimagining your business and reinventing
Stock photo: cover may vary

Difference: The one-page method for reimagining your business and reinventing your marketing Paperback - 2014

by Jiwa, Bernadette

Add to wish list
  • Used
  • Acceptable
Used - Acceptable

Description

CreateSpace Independent Publishing Platform. Acceptable. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Ask the seller a question Add to wish list
A$6.65
Free Delivery within USA
Standard delivery: 7 to 14 days
More delivery options
Ships from BooksRun (Pennsylvania, United States)
The BIBLIO Guarantee

Details

About BooksRun Pennsylvania, United States

Specialising in: Textbooks
Biblio member since 2016

BooksRun - best place to buy, sell or rent cheap textbooks

Terms of Sale:

30 days return guarantee. 10% restocking fee applies to discretionary returns

Browse books from BooksRun

Reader reviews for Difference: The one-page method for reimagining your business and reinventing your marketing

Write a review for this book

There are no reviews for this book yet. Be the first to write a review!

Your review will be anonymous unless you login or create an account first.

Overall rating
Remember: You’re rating the book as a work, not the seller or the condition of the specific copy you purchased!

Important Terms and Guidelines

  • Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
  • Reviews must be at least 140 characters in length.
  • Please do not reveal critical plot elements.
  • This is not a help line. Contact customer support if you need help.
Your review must not include:
  • Obscenities, discriminatory language, or other insulting language not suitable for public domain
  • Advertisements, “spam” content, or references to other products, offers or websites.
  • Email addresses, URLs, phone numbers, physical addresses or other contact information.
  • Overly critical comments about other reviews or reviewers
  • Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
  • Availability, price, or alternative ordering/shipping information

From the publisher

"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there."-SETH GODIN

MARKETING IS NOT A DEPARTMENT-IT'S THE STORY OF HOW YOU CREATE DIFFERENCE FOR YOUR CUSTOMERS.

We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage-by being different or better, more visible, or just plain louder.

What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition?

'Difference' lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.

ADVANCE PRAISE FOR 'DIFFERENCE'

An inspiring read and a truly powerful tool. Bernadette is a rare find - she doesn't just know what she's talking about, she's not afraid to stand for why it matters. What better way to describe the challenge we all face in trying to make real connections in today's world?"

-JONATHAN RAYMONDEMYTH, CHIEF BRAND OFFICER

"Have you wondered about that 'certain something' that makes an extraordinary business? Bernadette's stylish little book is that 'certain something' explained."

-MARK SCHAEFERAUTHOR OF RETURN ON INFLUENCE

Bernadette is the Banksy of the marketing world.

-MERRYN PADGETTFOUNDER EARTH & SEA CREATIVE

Please wait a moment while we load the requested page.

tracking-