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Diffusion of Innovations

Diffusion of Innovations

Diffusion of Innovations
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Diffusion of Innovations Paperback - 2003

by Rogers, Everett M

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Description

: Free Press, 2003. Wraps have only light wear, spine is unbent. Pages are clean with no markings in text. . Fifth Edition. Soft Cover. Very Good. 8vo - over 7¾" - 9¾" tall.
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Details

  • Title Diffusion of Innovations
  • Author Rogers, Everett M
  • Binding Paperback
  • Edition Fifth Edition
  • Condition Used - Very good
  • Pages 576
  • Volumes 1
  • Language ENG
  • Publisher Free Press,
  • Publication date 2003
  • Illustrated Yes
  • Features Bibliography, Glossary, Index, Maps
  • Bookseller's Inventory # 212972A
  • ISBN 9780743222099 / 0743222091
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 9.2 x 6.1 x 1.5 in (23.37 x 15.49 x 3.81 cm)
  • Size 8vo - over 7¾" - 9&f
  • Category Business / Economics / Finance
  • Library of Congress subjects Diffusion of innovations, Diffusion of innovations - Study and
  • Library of Congress Catalogue Number 2003049022
  • Dewey Decimal Code 303.484

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From the publisher

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

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