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The DNA of Customer Experience: How Emotions Drive Value (SIGNED)

The DNA of Customer Experience: How Emotions Drive Value (SIGNED)

The DNA of Customer Experience: How Emotions Drive Value (SIGNED)
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The DNA of Customer Experience: How Emotions Drive Value (SIGNED)

by Shaw, Colin

  • Used
  • Hardcover
  • Signed
  • first
Condition
Like New/Like New
ISBN 10
0230500005
ISBN 13
9780230500006
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Burnaby, British Columbia, Canada
Item Price
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About This Item

New York: Palgrave Macmillan, 2007. Book. Like New. Hardcover. Signed by Author(s). First Edition. ISBN: 0-230-50000-5 ; 978-0-230-50000-6, Signed by the Author upon the first endpaper. As new, no wear. Quite clean. 'Focus on the customer not the organization, provide customers with an emotionally engaging experience and the rest will take care of itself. . . In one case study in this book, by adopting this philosophy, one organization in a mature market enjoyed 100% growth in revenues, doubled their customer base, substantially reduced customer churn, increased the effectiveness of their marketing campaigns by 20% and reduced employee attrition by 13%. As world thought leaders on Customer Experience, [the author] and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization and can now disclose the empirical link between evoking these emotions and substantial financial returns.' Illustrated. 166 pages..

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Details

Bookseller
Companion Books CA (CA)
Bookseller's Inventory #
045222
Title
The DNA of Customer Experience: How Emotions Drive Value (SIGNED)
Author
Shaw, Colin
Format/Binding
Hardcover
Book Condition
New Like New
Jacket Condition
Like New
Edition
First Edition
ISBN 10
0230500005
ISBN 13
9780230500006
Publisher
Palgrave Macmillan
Place of Publication
New York
Date Published
2007
Keywords
9780230500006
Bookseller catalogs
For Sale;

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About the Seller

Companion Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Burnaby, British Columbia

About Companion Books

Welcome to Companion Books! We are a general stock neighbourhood bookstore with about 40,000 books in stock. We "Buy Sell & Trade" good quality used, rare and antiquarian books specializing in sci-fi, history, out-of-print, philosophy and more. We now sell new books too! Please visit our website at www.companionbooks.com for more information about our bookshop.

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