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Doing Visual Analysis: From Theory to Practice

Doing Visual Analysis: From Theory to Practice

Doing Visual Analysis: From Theory to Practice Paperback / softback - 2018

by David Machin

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Paperback / softback. New. This text provides a concrete set of tools to research and analyse a wide range of visual data, showing students how to apply the right mix of methods to their own research projects and equipping them with the skills to break down and analyse contemporary visual communication.
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Details

  • Title Doing Visual Analysis: From Theory to Practice
  • Author David Machin
  • Binding Paperback
  • Condition New
  • Pages 216
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications Ltd
  • Publication date 2018-02-27
  • Features Bibliography, Glossary, Index
  • Bookseller's Inventory # A9781473972995
  • ISBN 9781473972995 / 147397299X
  • Weight 0.75 lbs (0.34 kg)
  • Dimensions 9.4 x 6.6 x 0.6 in (23.88 x 16.76 x 1.52 cm)
  • Category Sociology
  • Library of Congress subjects Visual communication
  • Library of Congress Catalogue Number 2017945679
  • Dewey Decimal Code 302.226
  • Quantity available 10

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Reader reviews for Doing Visual Analysis: From Theory to Practice

From the publisher

Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture.

Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book:

  • Provides examples of how and where certain tools can be used in a project or dissertation
  • Discusses the type of research questions best suited to different tools and methods
  • Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews

Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.

About the author

Ross E Adams is Assistant Professor in Architecture at Iowa State University
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