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Communication and Health: Media, Marketing and Risk

Communication and Health: Media, Marketing and Risk

Communication and Health: Media, Marketing and Risk
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Communication and Health: Media, Marketing and Risk Hardback - 2022

by Charlene Elliott (Editor); Josh Greenberg (Editor)

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Description

1st ed. 2022 edition NO-PA16APR2015-KAP. Hardback. New.
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Details

  • Title Communication and Health: Media, Marketing and Risk
  • Author Charlene Elliott (Editor); Josh Greenberg (Editor)
  • Binding Hardback
  • Condition New
  • Pages 344
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Publication date 1st ed. 2022 edition NO-PA1
  • Illustrated Yes
  • Features Illustrated
  • Bookseller's Inventory # 6388529487
  • ISBN 9789811642890 / 9811642893
  • Weight 1.31 lbs (0.59 kg)
  • Dimensions 8.27 x 5.83 x 0.88 in (21.01 x 14.81 x 2.24 cm)
  • Category Sociology
  • Quantity available 4

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Reader reviews for Communication and Health: Media, Marketing and Risk

From the publisher

This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important--and sometimes surprising--ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.

From the rear cover

"This book arrives at the exact right moment. The essays, authored by leading communication scholars, confront important and timely issues at the intersections of communication and health, from mobile apps and datafication of health, to the impact of social media influencers on food choice, marketing of vitamins to children, and the threats posed by misinformation to public health. As a collection, the book does a wonderful job giving a sense of the breadth and range of scholarly activity in communication and health. Highly recommended for scholars in communication studies, health studies and health communication!"--Timothy Caulfield, Professor of Health Law and Science Policy, University of Alberta
This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important--and sometimes surprising--ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.

About the author

Charlene Elliott is Professor in the Department of Communication, Media and Film at the University of Calgary, jointly appointed with the Faculty of Kinesiology. She holds a Canada Research Chair in Food Marketing, Policy & Children's Health. Her current program of research focuses on food promotion and policy (particularly food marketing to children and youth), communication and health, and sensory communication and regulation.
Josh Greenberg is Director of the School of Journalism and Communication and Professor of Communication and Media Studies at Carleton University. His expertise is in health risk communication, with a focus on media coverage of outbreaks and other infectious disease risks; public risk perceptions of vaccination; and the risk communication strategies and activities of public health officials and organizations.
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