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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Hardback - 2010
by Aaker, Jennifer; Smith, Andy
- Used
- very good
- first
"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.
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Details
- Title The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
- Author Aaker, Jennifer; Smith, Andy
- Binding Hardback
- Edition 1
- Condition Used - Very good
- Pages 240
- Volumes 1
- Language ENG
- Publisher Jossey-Bass
- Publication date 2010-09-28
- Features Bibliography, Dust Cover, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # 0470614153-11-1-29
- ISBN 9780470614150 / 0470614153
- Weight 0.79 lbs (0.36 kg)
- Dimensions 8.36 x 5.8 x 0.88 in (21.23 x 14.73 x 2.24 cm)
- Category Computer - Internet
- Library of Congress subjects Social change, Social entrepreneurship
- Library of Congress Catalogue Number 2010024706
- Dewey Decimal Code 658.872
- Quantity available 1
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From the publisher
From the jacket flap
"This book puts the 'social' back intosocial media. If you want to do something important, something seismic, then The Dragonfly Effect is the place to start."
--Seth Godin, author, Linchpin
--Seth Godin, author, Linchpin
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.
Named for the only insect that is able to move in any direction when its four wings are working in concert, The Dragonfly Effect reveals how four key actions can come together to produce colossal results. By learning how to effectively Focus, Grab Attention, Engage, and Take Action, everyday people can achieve unprecedented results--whether they are looking to ignite a corporate program, save a life, or change the world. Jennifer Aaker and Andy Smith show how individuals, armed with only an Internet connection, were able to find an almost impossible bone marrow match for a friend, raise millions for cancer research, create widespread corporate engagement with consumers and employees alike, and even elect the current president of the United States.
Featuring dynamic, original case studies of global organizations like Gap, Starbucks, Kiva, Nike, eBay, and Facebook, as well as start-ups like Groupon and COOKPAD, The Dragonfly Effect shows how they achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. With additional "Expert Insights" from key thought leaders and social media strategists Charlene Li, Randi Zuckerberg, Robert Scoble, Avinash Kaushik, and Oren Jacob, The Dragonfly Effect shows you how to bring people together in the age of distraction, and how to inspire widespread change without money or power.
Media reviews
Citations
- Choice, 04/01/2011, Page 0
- Publishers Weekly, 07/26/2010, Page 0
