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E-Commerce and Export Performance

E-Commerce and Export Performance

E-Commerce and Export Performance
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E-Commerce and Export Performance Hardback - 2006

by Karavdic, Munib

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  • Hardback

Karavdic presents a systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution.

Used: Good

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Brand: Cambria Press, 2006-10-28. hardcover. Used: Good. 6.00x1.00x9.00. Buy with confidence. Excellent Customer Service & Return policy.
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Details

  • Title E-Commerce and Export Performance
  • Author Karavdic, Munib
  • Binding Hardback
  • Edition illustrated edit
  • Condition Used: Good
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher Brand: Cambria Press
  • Publication date 2006-10-28
  • Illustrated Yes
  • Bookseller's Inventory # SONG1934043184
  • ISBN 9781934043189 / 1934043184
  • Weight 1.61 lbs (0.73 kg)
  • Dimensions 9 x 6 x 1 in (22.86 x 15.24 x 2.54 cm)
  • Size 6.00x1.00x9.00
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 2006034616
  • Dewey Decimal Code 382.099
  • Quantity available 1

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Reader reviews for E-Commerce and Export Performance

From the publisher

The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library. "This study presents a first attempt to examine the link between the business environment, export marketing strategy, e-commerce activities and export performance in an export venture market . it is highly recommended for marketing scholars and practitioners." - Dr. Gary Gregory, Associate Director of Centre for Applied Marketing and Senior Lecturer of Marketing, University of New South Wales
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