BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management

Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management

Essentials of Corporate Communication : Implementing Practices for Effective
Stock photo: cover may vary

Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management Hardback - 2006

by Fombrun, Charles J., Van Riel, Cees B. M

Add to wish list
  • Used
Used - Very good

Description

Taylor & Francis Group. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Ask the seller a question Add to wish list
A$10.04
A$9.90 Delivery to USA
Standard delivery: 5 to 21 days
More delivery options
Ships from Better World Books Ltd (Fife, United Kingdom)

Details

About Better World Books Ltd Fife, United Kingdom

Biblio member since 2009

Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the U.K., and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

Terms of Sale: Better World Books ("BWB") values your satisfaction and offers you returns within thirty (30) days after the estimated delivery date on most items. All returned items must be in the original condition; used items should include the SKU sticker located on the spine or back of the product. If you have an incomplete, incorrect, or damaged shipment, please contact our Customer Care team via Biblio's contact seller options before proceeding with the return. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs, DVDs, figurines, or access codes are not included.

Browse books from Better World Books Ltd

Reader reviews for Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management

From the publisher

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication.

The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.

Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

About the author

Cees B.M. van Riel is Professor of Corporate Communication at the Rotterdam School of Management at Erasmus University in The Netherlands, and Managing Director of the Reputation Institute, a privately held research and consultancy firm that he and Charles Fombrun created in 1999.

Charles J. Fombrun is Emeritus Professor of Management at New York University and Executive Director of the Reputation Institute.

tracking-