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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

Essentials of Corporate Communication: Implementing Practices for Effective
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management Hardback - 2007

by Cees, van Riel & Van Riel, Cees B.M. & Fombrun, Charles J

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Routledge, 02/27/2007. New edition. Hardcover. Used; Very Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Details

  • Title Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
  • Author Cees, van Riel & Van Riel, Cees B.M. & Fombrun, Charles J
  • Binding Hardback
  • Edition New edition
  • Condition Used; Very Good
  • Pages 328
  • Volumes 1
  • Language ENG
  • Publisher Routledge, New Delhi
  • Publication date 02/27/2007
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # 2823244
  • ISBN 9780415328265 / 0415328268
  • Weight 1.39 lbs (0.63 kg)
  • Dimensions 9.24 x 6.48 x 0.94 in (23.47 x 16.46 x 2.39 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Corporations - Public relations, Corporate image
  • Library of Congress Catalogue Number 2006005358
  • Dewey Decimal Code 651.7
  • Quantity available 1

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From the publisher

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication.

The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.

Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

About the author

Cees B.M. van Riel is Professor of Corporate Communication at the Rotterdam School of Management at Erasmus University in The Netherlands, and Managing Director of the Reputation Institute, a privately held research and consultancy firm that he and Charles Fombrun created in 1999.

Charles J. Fombrun is Emeritus Professor of Management at New York University and Executive Director of the Reputation Institute.

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