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Ethnographic Thinking : From Method to Mindset

Ethnographic Thinking : From Method to Mindset

Ethnographic Thinking : From Method to Mindset
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Ethnographic Thinking : From Method to Mindset Paperback - 2017

by Hasbrouck, Jay

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Taylor & Francis Group. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Details

  • Title Ethnographic Thinking : From Method to Mindset
  • Author Hasbrouck, Jay
  • Binding Paperback
  • Condition Used - Very good
  • Pages 120
  • Volumes 1
  • Language ENG
  • Publisher Taylor & Francis Group
  • Publication date 2017
  • Features Bibliography, Index
  • Bookseller's Inventory # 56561363-6
  • ISBN 9781629581194 / 1629581194
  • Weight 0.45 lbs (0.20 kg)
  • Dimensions 9.21 x 6.14 x 0.3 in (23.39 x 15.60 x 0.76 cm)
  • Category Archaeology / Anthropology
  • Library of Congress subjects Corporate culture, Organizational behavior
  • Library of Congress Catalogue Number 2017032964
  • Dewey Decimal Code 305.800
  • Quantity available 1

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Reader reviews for Ethnographic Thinking : From Method to Mindset

From the publisher

This book argues that 'ethnographic thinking'-the thought processes and patterns ethnographers develop through their practice-offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.

Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.

About the author

Jay Hasbrouck is a strategist and anthropologist whose insights drive innovation and strategic direction for companies, non-profits, and government agencies. The principal of Hasbrouck Research Group, he has designed and managed large-scale projects across the world. He has a PhD in Social Anthropology from the University of Southern California, USA.

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