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Eye Tracking the User Experience : A Practical Guide to Research

Eye Tracking the User Experience : A Practical Guide to Research

Eye Tracking the User Experience : A Practical Guide to Research Paperback - 2013

by Aga Bojko

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Paperback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners—offer
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Details

  • Title Eye Tracking the User Experience : A Practical Guide to Research
  • Author Aga Bojko
  • Binding Paperback
  • Condition New
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Rosenfeld Media
  • Publication date 2013-11-15
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # ria9781933820101_inp
  • ISBN 9781933820101 / 1933820101
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 8.9 x 6 x 1 in (22.61 x 15.24 x 2.54 cm)
  • Category Computer - Internet
  • Library of Congress subjects Computer graphics, Visual perception
  • Library of Congress Catalogue Number 2013934832
  • Dewey Decimal Code 004.019
  • Quantity available 154

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Reader reviews for Eye Tracking the User Experience : A Practical Guide to Research

From the publisher

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

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