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The Fast Forward MBA Pocket Reference, Second Edition

The Fast Forward MBA Pocket Reference, Second Edition

The Fast Forward MBA Pocket Reference, Second Edition
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The Fast Forward MBA Pocket Reference, Second Edition Paperback - 2002 - 2nd Edition

by Argenti, Paul A

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Wiley, 2002-08-15. 2. paperback. New. 5.93x0.93x9.06. Buy with confidence. Excellent Customer Service & Return policy.
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Details

  • Title The Fast Forward MBA Pocket Reference, Second Edition
  • Author Argenti, Paul A
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Condition New
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Publication date 2002-08-15
  • Illustrated Yes
  • Features Illustrated, Index, Table of Contents
  • Bookseller's Inventory # DADAX0471222828
  • ISBN 9780471222828 / 0471222828
  • Weight 1.17 lbs (0.53 kg)
  • Dimensions 9.05 x 6.02 x 0.92 in (22.99 x 15.29 x 2.34 cm)
  • Size 5.93x0.93x9.06
  • Category Business / Economics / Finance
  • Library of Congress subjects Industrial management
  • Library of Congress Catalogue Number 96-40006
  • Dewey Decimal Code 658.001
  • Quantity available 6

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Reader reviews for The Fast Forward MBA Pocket Reference, Second Edition

From the publisher

Jetzt erscheint das ultimative Schnellnachschlagewerk in der 2. aktualisierten und erweiterten Auflage.

Von der Erstauflage wurden weltweit ber 20.000 Exemplare verkauft.

Dieser ntzliche Leitfaden bietet klare und prgnante Informationen zu einer breiten Palette wichtiger Themen aus verschiedenen Unternehmensbereichen.

Behandelt werden u.a. folgende Themen: Management, konomische Aspekte, Strategie, Rechnungs- und Finanzwesen, Herstellung, Marketing und das internationale Geschft.

Mit zahlreichen neuen Kapiteln, u.a. zu folgenden Themenschwerpunkten: Online Finanzanalysetools, E-Marketing, Datenbankmarketing, organisatorischer Wandel als Folge neuer Technologien, Anpassung der Geschftsstrategie, Outsourcing, globale Kommunikationstechniken und geistiges Eigentum.

From the rear cover

The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever!

When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now.

This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need.

The Portable MBA
The Fast Forward MBA-- the compact business companion you'll use every day!
* Keep up with the newest ideas in business
* Brush up on the basics you can't do without
* Find direct, practical answers to complicated problems

About the author

PAUL A. ARGENTI is Professor of Management and Corporate Communication at The Tuck School of Business at Dartmouth. He regularly consults with Fortune 500 companies. His previous books include The Portable MBA Desk Reference and The Power of Corporate Communication.
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