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Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research
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Focus Groups: A Practical Guide for Applied Research Spiral_bound - 2014

by Krueger, Richard A

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Sage Publications, 2014-08-14. 5. spiral_bound. New. 9.13x0.63x7.99. Buy with confidence. Excellent Customer Service & Return policy.
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Details

  • Title Focus Groups: A Practical Guide for Applied Research
  • Author Krueger, Richard A
  • Binding spiral_bound
  • Edition 5
  • Condition New
  • Pages 280
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications
  • Publication date 2014-08-14
  • Illustrated Yes
  • Bookseller's Inventory # DADAX1483365247
  • ISBN 9781483365244 / 1483365247
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9 x 7 x 1 in (22.86 x 17.78 x 2.54 cm)
  • Size 9.13x0.63x7.99
  • Category Sociology
  • Library of Congress subjects Social sciences - Methodology, Focus groups
  • Library of Congress Catalogue Number 2014018748
  • Dewey Decimal Code 361.610
  • Quantity available 1

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From the publisher

This updated edition of Krueger and Casey's bestselling, practical book walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.



About the author

Richard A. Krueger, PhD, is professor emeritus at the University of Minnesota. He spent 25 years as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching in the University of Minnesota College of Education and Human Development and in the School of Public Health.

Mary Anne Casey, PhD, is a consultant to government agencies and nonprofit organizations. She helps them design and conduct individual and group interviews as a way of listening to their employees and customers. This information is typically used to plan or evaluate programs. Dr. Casey has previously worked for the W. K. Kellogg Foundation, the University of Minnesota, and the state of Minnesota.

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