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Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research
Stock photo: cover may vary

Focus Groups: A Practical Guide for Applied Research Hardback - 2000

by Krueger, R.A. and Casey, M.A

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  • Hardback

Description

Sage Publications, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:0761920706
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Details

  • Title Focus Groups: A Practical Guide for Applied Research
  • Author Krueger, R.A. and Casey, M.A
  • Binding Hardback
  • Edition 3rd
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Thousand Oaks, CA, U.S.A.
  • Publication date 2000
  • Illustrated Yes
  • Bookseller's Inventory # 8669449
  • ISBN 9780761920700 / 0761920706
  • Weight 0.75 lbs (0.34 kg)
  • Dimensions 9 x 7 x 1.06 in (22.86 x 17.78 x 2.69 cm)
  • Category Sociology
  • Library of Congress subjects Social sciences - Methodology, Focus groups
  • Library of Congress Catalogue Number 00008040
  • Dewey Decimal Code 361.610

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Reader reviews for Focus Groups: A Practical Guide for Applied Research

From the publisher

"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . .When used appropriately, the process improves listening and the results can be used to benefit the people who shared the information. And people go away feeling good about having been heard."

--Richard A. Krueger & Mary Anne Casey, from the Preface

This highly acclaimed book in its third edition includes the following updates and improvements:

- Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues.

- Designing questions for asking effective questions to draw out a group and how to refine them based on the group′s responses.

- Collaborative Approach updated to address the latest ways to implement the empowerment and action research.

- Budgeting how to more effectively budget for a focus group

- Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

First line

Groups are a common experience.

About the author

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there.

Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her PhD from the University of Minnesota. She gets her best insights while in the shower or on long walks.

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