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The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room

The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room

The Generational Imperative: Understanding Generational Differences in the
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The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room Soft cover - 2007

by Underwood, Chuck

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  • very good
  • Paperback

A comprehensive presentation of generational dynamics in America, this resource is designed to help businesses and families to understand the powerful influence of generational values and generational attitudes upon Americans' day-to-day and lifelong decisions in the workplace, marketplace, and living room.

Used - Very good

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Generational Imperative, Incorporated, The, 2007. Soft cover. Very Good. 6x1x9. Has some light general reading/shelfwear - otherwise this is a clean, tight copy. Quick dispatch from the UK.
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Ships from Seagull Books (East Sussex, United Kingdom)

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From the publisher

This is the comprehensive presentation of generational dynamics in America, from the nation's leading presenter of this topic. It is designed to help businesses and families to understand the powerful influence of generational values and generational attitudes upon Americans' day-to-day and lifelong decisions in the workplace, marketplace, and living room. The Silent Generation. Baby Boomers. GenerationX. And the Millennials. And with an opening tribute to the remarkable G. I. Generation. This is an unforgettable stroll down Memory Lane: the formative years of each generation; the core values that were molded from the unique times and teachings that each generation absorbed in their youth; their adulthood passages; current lifestage; and, future. This book provides specific, bottom-line tips and tactics and guidelines to help businesses to effectively deal with each generation of employees and customers. And it helps parents, children, grandparents, and grandchildren to understand each other in the living room.
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