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The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room

The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room

The Generational Imperative: Understanding Generational Differences in the
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The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room Paperback - 2007

by Underwood, Chuck

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A comprehensive presentation of generational dynamics in America, this resource is designed to help businesses and families to understand the powerful influence of generational values and generational attitudes upon Americans' day-to-day and lifelong decisions in the workplace, marketplace, and living room.

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Generational Imperative, Incorporated, The. Acceptable. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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From the publisher

This is the comprehensive presentation of generational dynamics in America, from the nation's leading presenter of this topic. It is designed to help businesses and families to understand the powerful influence of generational values and generational attitudes upon Americans' day-to-day and lifelong decisions in the workplace, marketplace, and living room. The Silent Generation. Baby Boomers. GenerationX. And the Millennials. And with an opening tribute to the remarkable G. I. Generation. This is an unforgettable stroll down Memory Lane: the formative years of each generation; the core values that were molded from the unique times and teachings that each generation absorbed in their youth; their adulthood passages; current lifestage; and, future. This book provides specific, bottom-line tips and tactics and guidelines to help businesses to effectively deal with each generation of employees and customers. And it helps parents, children, grandparents, and grandchildren to understand each other in the living room.

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