BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics

Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics

Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google
Stock photo: cover may vary

Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics Paperback - 2018

by Leuenberger, Eric

Add to wish list
  • New
  • Paperback
New

Description

Independently Published, 2018-11-28. paperback. New. 6.00x0.39x9.00. Buy with confidence. Excellent Customer Service & Return policy.
Ask the seller a question Add to wish list
A$51.03
Free Delivery within USA
Standard delivery: 5 to 10 days
More delivery options
Dropship order
Ships from Ergodebooks (Texas, United States)
The BIBLIO Guarantee

Details

  • Title Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics
  • Author Leuenberger, Eric
  • Binding Paperback
  • Condition New
  • Pages 154
  • Volumes 1
  • Language ENG
  • Publisher Independently Published
  • Publication date 2018-11-28
  • Bookseller's Inventory # DADAX1790477921
  • ISBN 9781790477920 / 1790477921
  • Weight 0.52 lbs (0.24 kg)
  • Dimensions 9 x 6 x 0.36 in (22.86 x 15.24 x 0.91 cm)
  • Size 6.00x0.39x9.00
  • Category Computer - Internet
  • Quantity available 6

About Ergodebooks Texas, United States

Specialising in: Rare Books, Rare Dvd, Rare Video, Textbook
Biblio member since 2005

Our goal is to provide best customer service and good condition books for the lowest possible price. We are always honest about condition of book. We list book only by ISBN # and hence exact book is guaranteed.

Terms of Sale:

We have 30 day return policy.

Browse books from Ergodebooks

Reader reviews for Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics

Write a review for this book

There are no reviews for this book yet. Be the first to write a review!

Your review will be anonymous unless you login or create an account first.

Overall rating
Remember: You’re rating the book as a work, not the seller or the condition of the specific copy you purchased!

Important Terms and Guidelines

  • Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
  • Reviews must be at least 140 characters in length.
  • Please do not reveal critical plot elements.
  • This is not a help line. Contact customer support if you need help.
Your review must not include:
  • Obscenities, discriminatory language, or other insulting language not suitable for public domain
  • Advertisements, “spam” content, or references to other products, offers or websites.
  • Email addresses, URLs, phone numbers, physical addresses or other contact information.
  • Overly critical comments about other reviews or reviewers
  • Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
  • Availability, price, or alternative ordering/shipping information

From the publisher

Yogi Berra once said "If you don't know where you are going, you might end up somewhere else." In the analytics world, proper tracking is what helps you make sure you end up where you want to be. The problem is, many small ecommerce stores do not take full advantage of the capabilities offered to them with proper and complete Google Analytics installation simply because they don't know how to connect all the dots to make it happen.

This step-by-step instruction manual guides its readers through setting up and configuring Google Analytics for optimal ecommerce reporting. It connects the dots between key Google products making them work together like a well-oiled machine, and is perfect for hands on do-it-yourselfers, web developers, or those wanting learn more about how to install Google Analytics and maximize the data gathered for ecommerce reporting purposes.

It covers a number of topics including what conversion rate is, why it matters for your business, and how to gather data to accurately report the metric. You'll learn to setup detailed ecommerce tracking including shopping and sales funnels, Google Ads conversion tracking, Google Analytics goals, accurately cross tracking goals and conversions from third party sites (like PayPal), excluding traffic that shouldn't be in reports and more.

Additional topics covered include:

  • Setting up different analytics properties and views
  • Giving access to outside users
  • Creating filters
  • Google Tag Manger setup and configuration
  • Setup and tracking of on-site search
  • Demographics and Interest Based reporting-a key feature needed to run Google Ads Remarketing
  • Google Ads Remarketing setup and configuration
  • How to build targeted audiences you can effectively remarket to
  • The difference between static remarketing and dynamic remarketing, and when to use each
  • Linking Google products together to gain optimal tracking
  • Goal match types and the difference between them.
  • Linking Google Ads to Google Merchant Center (ecommerce stores must do this to run shopping ads, dynamic display ads, and dynamic remarketing campaigns)

Complete with pictures and step-by-step instructions, this easy to understand guide teaches you how to solve the Google Analytics puzzle and gain more insight from your ecommerce metrics, then use that insight to make business decisions which will increase sales.

Please wait a moment while we load the requested page.

tracking-