Home More Than Words Inc. Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics by Leuenberger, Eric (ISBN: 9781790477920)

Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics

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Name: Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics
Price: 2.12 AUD
Availability: InStock
Author: Leuenberger, Eric
ISBN: 9781790477920

by Leuenberger, Eric

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Title Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics
Author Leuenberger, Eric
Binding Paperback
Condition Used - Very good
Pages 154
Volumes 1
Language ENG
Publisher Independently published
Bookseller's Inventory # BOS-L-14f-01306
ISBN 9781790477920 / 1790477921
Weight 0.52 lbs (0.24 kg)
Dimensions 9 x 6 x 0.36 in (22.86 x 15.24 x 0.91 cm)
Category Computer - Internet

About More Than Words Inc. Massachusetts, United States

Biblio member since 2016

More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.

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From the publisher

Yogi Berra once said "If you don't know where you are going, you might end up somewhere else." In the analytics world, proper tracking is what helps you make sure you end up where you want to be. The problem is, many small ecommerce stores do not take full advantage of the capabilities offered to them with proper and complete Google Analytics installation simply because they don't know how to connect all the dots to make it happen.

This step-by-step instruction manual guides its readers through setting up and configuring Google Analytics for optimal ecommerce reporting. It connects the dots between key Google products making them work together like a well-oiled machine, and is perfect for hands on do-it-yourselfers, web developers, or those wanting learn more about how to install Google Analytics and maximize the data gathered for ecommerce reporting purposes.

It covers a number of topics including what conversion rate is, why it matters for your business, and how to gather data to accurately report the metric. You'll learn to setup detailed ecommerce tracking including shopping and sales funnels, Google Ads conversion tracking, Google Analytics goals, accurately cross tracking goals and conversions from third party sites (like PayPal), excluding traffic that shouldn't be in reports and more.

Additional topics covered include:

Setting up different analytics properties and views
Giving access to outside users
Creating filters
Google Tag Manger setup and configuration
Setup and tracking of on-site search
Demographics and Interest Based reporting-a key feature needed to run Google Ads Remarketing
Google Ads Remarketing setup and configuration
How to build targeted audiences you can effectively remarket to
The difference between static remarketing and dynamic remarketing, and when to use each
Linking Google products together to gain optimal tracking
Goal match types and the difference between them.
Linking Google Ads to Google Merchant Center (ecommerce stores must do this to run shopping ads, dynamic display ads, and dynamic remarketing campaigns)

Complete with pictures and step-by-step instructions, this easy to understand guide teaches you how to solve the Google Analytics puzzle and gain more insight from your ecommerce metrics, then use that insight to make business decisions which will increase sales.

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