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Graphic Design Thinking : How to Define Problems, Get Ideas, and Create Form

Graphic Design Thinking : How to Define Problems, Get Ideas, and Create Form

Graphic Design Thinking : How to Define Problems, Get Ideas, and Create Form
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Graphic Design Thinking : How to Define Problems, Get Ideas, and Create Form Paperback - 2011 - 1st Edition

by Lupton, Ellen, Phillips, Jennifer Cole

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Princeton Architectural Press. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Details

  • Title Graphic Design Thinking : How to Define Problems, Get Ideas, and Create Form
  • Author Lupton, Ellen, Phillips, Jennifer Cole
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 184
  • Volumes 1
  • Language ENG
  • Publisher Princeton Architectural Press, New York
  • Publication date 2011-07-13
  • Illustrated Yes
  • Features Illustrated, Index, Table of Contents
  • Bookseller's Inventory # 4274187-6
  • ISBN 9781568989792 / 1568989792
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 8.4 x 7 x 0.6 in (21.34 x 17.78 x 1.52 cm)
  • Category Art & Art Instruction
  • Library of Congress subjects Creative thinking, Graphic arts - Technique
  • Library of Congress Catalogue Number 2010050679
  • Dewey Decimal Code 741.6
  • Quantity available 6

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From the publisher

"A 'must have' in the design arsenal."--Cat Normoyle, Professor of Graphic Design, East Carolina University

"Provides enough thinking techniques to break out of even the worst creative rut."--Creative Woman's Circle

Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.

Presents a wide range of methods applicable to any brainstorming scenario.
- Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form
- From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods
- Learn to approach problems through focus groups, interviewing, brand mapping, and co-design

Includes discussions with leading professional designers. Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.

Graphic Design Thinking is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.

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