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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition

Handbook of Market Segmentation: Strategic Targeting for Business and Technology

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition

by Art Weinstein

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  • Paperback
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New
ISBN 10
0789021579
ISBN 13
9780789021571
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About This Item

Paperback / softback. New. This is a practical how-to guide to what market leaders already know about defining, segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780789021571
Title
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition
Author
Art Weinstein
Format/Binding
Paperback / softback
Book Condition
New
Quantity Available
1
Binding
Paperback
ISBN 10
0789021579
ISBN 13
9780789021571
Publisher
Haworth Press
Place of Publication
Binghamton, Ny, U.s.a.
This edition first published
April 2004

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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