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HBR Guide to Data Analytics Basics for Managers
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HBR Guide to Data Analytics Basics for Managers Paperback - 2018

by Harvard Business Review

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From the publisher

Don't let a fear of numbers hold you back.

Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?

Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

You'll learn how to:

  • Identify the metrics you need to measure
  • Run experiments and A/B tests
  • Ask the right questions of your data experts
  • Understand statistical terms and concepts
  • Create effective charts and visualizations
  • Avoid common mistakes

Details

  • Title HBR Guide to Data Analytics Basics for Managers
  • Author Harvard Business Review
  • Binding Paperback
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press
  • Publication date 2018-04-03
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9781633694286 / 1633694283
  • Weight 0.6 lbs (0.27 kg)
  • Dimensions 9 x 5 x 0.7 in (22.86 x 12.70 x 1.78 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Decision support systems, Management - Statistical methods
  • Library of Congress Catalogue Number 2017048270
  • Dewey Decimal Code 658.403

About the author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Author social media/website info: hbr.org; @HarvardBiz; linkedin.com/company/harvard-business-review; facebook.com/harvardbusinessreview; youtube.com/user/harvardbusinessreview

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