How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
by Westwood, John
- Used
- Good
- Paperback
- Condition
- Good
- ISBN 10
- 1398605689
- ISBN 13
- 9781398605688
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
Kogan Page, 2022. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Synopsis
Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G1398605689I3N00
- Title
- How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
- Author
- Westwood, John
- Format/Binding
- Paperback
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 1398605689
- ISBN 13
- 9781398605688
- Publisher
- Kogan Page
- Date Published
- 2022
Terms of Sale
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ThriftBooks
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Seattle, Washington
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