BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

Identify: Basic Principles of Identity Design in the Iconic Trademarks of
Stock photo: cover may vary

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar Hardback - 2011

by Chermayeff, Ivan

Add to wish list
  • Used
  • Good
  • Hardback
Used - Good

Description

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Ask the seller a question Add to wish list
A$86.47
Free Delivery within USA
Standard delivery: 7 to 14 days
More delivery options
Dropship order
Ships from Bonita (California, United States)
The BIBLIO Guarantee

Details

  • Title Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
  • Author Chermayeff, Ivan
  • Binding Hardback
  • Edition Original
  • Condition Used - Good
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher How Books, New York
  • Publication date 2011-10
  • Bookseller's Inventory # 1440310327.G
  • ISBN 9781440310324 / 1440310327
  • Weight 3.35 lbs (1.52 kg)
  • Dimensions 11.2 x 8.8 x 1.1 in (28.45 x 22.35 x 2.79 cm)
  • Category Crafts / Hobbies
  • Library of Congress Catalogue Number 2011534708
  • Dewey Decimal Code 741.6
  • Quantity available 1

About Bonita California, United States

Biblio member since 2020

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from Bonita

Reader reviews for Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

Write a review for this book

There are no reviews for this book yet. Be the first to write a review!

Your review will be anonymous unless you login or create an account first.

Overall rating
Remember: You’re rating the book as a work, not the seller or the condition of the specific copy you purchased!

Important Terms and Guidelines

  • Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
  • Reviews must be at least 140 characters in length.
  • Please do not reveal critical plot elements.
  • This is not a help line. Contact customer support if you need help.
Your review must not include:
  • Obscenities, discriminatory language, or other insulting language not suitable for public domain
  • Advertisements, “spam” content, or references to other products, offers or websites.
  • Email addresses, URLs, phone numbers, physical addresses or other contact information.
  • Overly critical comments about other reviews or reviewers
  • Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
  • Availability, price, or alternative ordering/shipping information

From the publisher

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of Everyman.

Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.

In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a logo prodigy by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).

The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work.

A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

About the author

Ivan Chermayeff, Tom Geismar and Sagi Haviv are all notable design industry experts. Ivan and Tom are the founding partners of Chermayeff & Geismar, and Sagi is a partner and designer at Chermayeff & Geismar. Among the three designers, they boast gold medals from the American Institute of Graphic Arts (Chermayeff), worldwide praise for a Mobil Oil identity program (Geismar) and award-winning animations, like the notorious "Logomotion" (Haviv). Together, the three form a powerhouse of design industry expertise.


Sagi Haviv is a partner and designer at Chermayeff & Geismar. Among his numerous projects for the firm are the logo designs and identity systems for the Library of Congress, National Parks of New York Harbor, The John D. and Catherine C. MacArthur Foundation, Conservation International, and the fashion brand Armani Exchange.


Ivan Chermayeff, Tom Geismar and Sagi Haviv are all notable design industry experts. Ivan and Tom are the founding partners of Chermayeff & Geismar, and Sagi is a partner and designer at Chermayeff & Geismar. Among the three designers, they boast gold medals from the American Institute of Graphic Arts (Chermayeff), worldwide praise for a Mobil Oil identity program (Geismar) and award-winning animations, like the notorious "Logomotion" (Haviv). Together, the three form a powerhouse of design industry expertise.

Please wait a moment while we load the requested page.

tracking-