Influence: The Psychology of Persuasion (Collins Business Essentials)
by Cialdini, Robert B
- Used
- Paperback
- Condition
- Used - Good
- ISBN 10
- 006124189X
- ISBN 13
- 9780061241895
- Seller
-
Eugene , Oregon, United States
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About This Item
Synopsis
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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Details
- Bookseller
- St. Vinnie's Charitable Books (US)
- Bookseller's Inventory #
- 2CC-05-2404
- Title
- Influence: The Psychology of Persuasion (Collins Business Essentials)
- Author
- Cialdini, Robert B
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 006124189X
- ISBN 13
- 9780061241895
- Publisher
- Harper Business
- Place of Publication
- Scranton, Pennsylvania, U.s.a.
- This edition first published
- December 26, 2006