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International Business: The Challenges of Globalization (8th Edition)

International Business: The Challenges of Globalization (8th Edition)

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International Business: The Challenges of Globalization (8th Edition)

by Wild, John J.; Wild, Kenneth L

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  • Paperback
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Used: Good
ISBN 10
0133866246
ISBN 13
9780133866247
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About This Item

Pearson, 2015-01-25. Paperback. Used: Good.

Synopsis

International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.

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Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG0133866246
Title
International Business: The Challenges of Globalization (8th Edition)
Author
Wild, John J.; Wild, Kenneth L
Format/Binding
Paperback
Book Condition
Used: Good
Quantity Available
1
ISBN 10
0133866246
ISBN 13
9780133866247
Publisher
Pearson
Date Published
2015-01-25

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