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LONG-RANGE PLANNING: The Executive Viewpoint

LONG-RANGE PLANNING: The Executive Viewpoint

LONG-RANGE PLANNING: The Executive Viewpoint
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LONG-RANGE PLANNING: The Executive Viewpoint Hardback - 1966

by E. Kirby Warren

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Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966. 1st Edition 12th Printing. Hardcover. Fine/Very Good. Text/NEW & Bright with author signed gift inscription to front endpaper. Gilt embossed black boards/Fine. DJ/VG; strong & sound w/faint creasing to upper front corner, edge wear to back & small loss to lower back edge. 1966 First Edition, 12th Printing. Author E. Kirby Warren (known as Kirby), an outstanding alumni of Columbia Univ. --- 1957 undergraduate degree, 1958 Masters & 1961 doctorate from Columbia University's Business School, to teach at Columbia's Graduate School of Business & serve as Acting Dean & Vice Dean. Kirby specialized in long-range planning is as a strategic process whereby organizations outline broad goals & steps needed to achieve company goals. For this work, author interviewed ranking executives from 15 corporations --- some, including Dupont, GE, IBM, and Merck, are still present, and others, like ITT & the New York Central Railroad, that are no longer. 108 pgs. in 6 chapters: 1, The Unavoidable Choice: Who Takes the Choice?; 2, The Nature of Corporate Long-Range Planning; 3, Roadblocks to Long-Range Planning; 4, Response of OperatingExecutives to Long-Range Planning Efforts; 5, Measurement & Control: Why Present Efforts Fail; and 6, Measurement & Control: Developing a Better Approach; followed by Selected Bibliography & Index

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