BIBLIO is the largest independent book marketplace in the world, with over 100 million books.

Skip to content

Loyalty Programs: The Complete Guide (2nd Edition)

Loyalty Programs: The Complete Guide (2nd Edition)

Loyalty Programs: The Complete Guide (2nd Edition)
Stock photo: cover may vary

Loyalty Programs: The Complete Guide (2nd Edition) Paperback - 2023

by Shelper, Philip/ Lyons, Stacey/ Harrison, Scott

Add to wish list
  • New
  • Paperback
New

Description

Loyalty & Reward Co, 2023. Paperback. New. 2nd edition. 580 pages. 9.00x6.00x1.17 inches.
Ask the seller a question Add to wish list
A$72.06
A$29.34 Delivery to USA
Standard delivery: 7 to 14 days
More delivery options
Ships from Revaluation Books (Devon, United Kingdom)
The BIBLIO Guarantee

Details

  • Title Loyalty Programs: The Complete Guide (2nd Edition)
  • Author Shelper, Philip/ Lyons, Stacey/ Harrison, Scott
  • Binding Paperback
  • Condition New
  • Pages 580
  • Volumes 1
  • Language ENG
  • Publisher Loyalty & Reward Co
  • Publication date 2023
  • Bookseller's Inventory # x-0645211540
  • ISBN 9780645211542 / 0645211540
  • Weight 1.69 lbs (0.77 kg)
  • Dimensions 9 x 6 x 1.58 in (22.86 x 15.24 x 4.01 cm)
  • Category Business / Economics / Finance
  • Quantity available 2

About Revaluation Books Devon, United Kingdom

Biblio member since 2020

General bookseller of both fiction and non-fiction.

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from Revaluation Books

Reader reviews for Loyalty Programs: The Complete Guide (2nd Edition)

Write a review for this book

There are no reviews for this book yet. Be the first to write a review!

Your review will be anonymous unless you login or create an account first.

Overall rating
Remember: You’re rating the book as a work, not the seller or the condition of the specific copy you purchased!

Important Terms and Guidelines

  • Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
  • Reviews must be at least 140 characters in length.
  • Please do not reveal critical plot elements.
  • This is not a help line. Contact customer support if you need help.
Your review must not include:
  • Obscenities, discriminatory language, or other insulting language not suitable for public domain
  • Advertisements, “spam” content, or references to other products, offers or websites.
  • Email addresses, URLs, phone numbers, physical addresses or other contact information.
  • Overly critical comments about other reviews or reviewers
  • Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
  • Availability, price, or alternative ordering/shipping information

From the publisher

Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.


Praise for Loyalty Programs: The Complete Guide


"Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended."

Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of Clubcard


Supported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2).


It features:

  • The history of loyalty programs
  • Do loyalty programs work? An academic research review
  • The eight essential principles of a best-practice loyalty program
  • Loyalty psychology, biases, and heuristics
  • Loyalty program design frameworks and rewards
  • Games and gamification
  • Business-to-business (B2B) loyalty program approaches
  • Loyalty technology, emerging capabilities and Web3 loyalty
  • Member data capture, analysis, and usage
  • Loyalty marketing and member lifecycle management
  • Commercial modelling, benefits and considerations
  • Security and fraud risks and mitigations, and legal considerations
  • Loyalty program operations
  • The future of loyalty


Author Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program.


Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally.


Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).

Please wait a moment while we load the requested page.

tracking-