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Market Driven Strategy: Processes for Creating Value

Market Driven Strategy: Processes for Creating Value

Market Driven Strategy: Processes for Creating Value
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Market Driven Strategy: Processes for Creating Value Hardback - 1990

by George S. Day

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Free Press. Acceptable. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Details

  • Title Market Driven Strategy: Processes for Creating Value
  • Author George S. Day
  • Binding Hardback
  • Edition Fifth Printing
  • Condition Used - Acceptable
  • Pages 405
  • Volumes 1
  • Language ENG
  • Publisher Free Press, Old Tappan, New Jersey, U.S.A.
  • Publication date 1990
  • Illustrated Yes
  • Bookseller's Inventory # 0029072115-7-1-13_29
  • ISBN 9780029072110 / 0029072115
  • Weight 1.57 lbs (0.71 kg)
  • Dimensions 9.57 x 6.52 x 1.28 in (24.31 x 16.56 x 3.25 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Strategic planning, Marketing - Management
  • Library of Congress Catalogue Number 89071473
  • Dewey Decimal Code 658.802
  • Quantity available 1

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Reader reviews for Market Driven Strategy: Processes for Creating Value

From the publisher

Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level - in the trenches. Day introduces the five critical strategic choices that managers must make - in selecting channels, in product differentiation, in pricing - that will yield a competitive advantage.
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