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Market Driven Strategy: Processes for Creating Value

Market Driven Strategy: Processes for Creating Value

Market Driven Strategy: Processes for Creating Value
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Market Driven Strategy: Processes for Creating Value Hardback - 1990

by George S. Day

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Description

U.S.A.: Free Press, 1990. Jacket and boards have only light wear. Pages are clean, text has no markings, binding is sound.. Hard Cover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall.
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Details

  • Title Market Driven Strategy: Processes for Creating Value
  • Author George S. Day
  • Binding Hardback
  • Edition Fifth Printing
  • Condition Used - Very good
  • Pages 405
  • Volumes 1
  • Language ENG
  • Publisher Free Press, U.S.A.
  • Publication date 1990
  • Illustrated Yes
  • Bookseller's Inventory # 302819A
  • ISBN 9780029072110 / 0029072115
  • Weight 1.57 lbs (0.71 kg)
  • Dimensions 9.57 x 6.52 x 1.28 in (24.31 x 16.56 x 3.25 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Strategic planning, Marketing - Management
  • Library of Congress Catalogue Number 89071473
  • Dewey Decimal Code 658.802

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From the publisher

Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level - in the trenches. Day introduces the five critical strategic choices that managers must make - in selecting channels, in product differentiation, in pricing - that will yield a competitive advantage.

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