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Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series) Hardback - 2021
by Venkatesan, Rajkumar, Farris, Paul W., Wilcox, Ro
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Details
- Title Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series)
- Author Venkatesan, Rajkumar, Farris, Paul W., Wilcox, Ro
- Binding Hardback
- Condition New
- Pages 312
- Volumes 1
- Language ENG
- Publisher University of Virginia Press
- Publication date 2021-01-13
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- Bookseller's Inventory # OTF-9780813945156
- ISBN 9780813945156 / 0813945151
- Weight 1.6 lbs (0.73 kg)
- Dimensions 9.29 x 7.28 x 0.98 in (23.60 x 18.49 x 2.49 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Marketing - Management, Marketing research
- Library of Congress Catalogue Number 2020037900
- Dewey Decimal Code 658.83
- Quantity available 120
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