Stock photo: cover may vary
Master Data Management in Practice: Achieving True Customer MDM Hardback - 2011 - 1st Edition
by Cervo, Dalton
- Used
- Good
- Hardback
A$78.92
Free Delivery to USA
Standard delivery: 7 to 10 days
More delivery options
Standard delivery: 7 to 10 days
Dropship order
Ships from Ausvora INC (Connecticut, United States)
Details
- Title Master Data Management in Practice: Achieving True Customer MDM
- Author Cervo, Dalton
- Binding Hardback
- Edition number 1st
- Edition 1
- Condition Used - Good
- Pages 247
- Language ENG
- Publisher Wiley
- Publication date 2011-07
- Features Bibliography, Dust Cover, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # ANAIS-0470910550
- ISBN 9780470910559
- Weight 29.20 lbs (13.24 kg)
- Size 6.5x1x9.3
- Quantity available 1
About Ausvora INC Connecticut, United States
Biblio member since 2025
We are a U.S.-based online bookstore specializing in quality used books at affordable prices. With over 1 million books in stock, we serve readers, resellers, libraries, and institutions across the United States and internationally.
Fast & Reliable Shipping All orders ship within 1–2 business days. Domestic shipping across the U.S. via USPS or UPS. International shipping available to most countries. 🔁 30-Day Hassle-Free Returns If the book isn't as described, we'll make it right. Enjoy a full 30-day return window with no questions asked.
Reader reviews for Master Data Management in Practice: Achieving True Customer MDM
Write a review for this book
Important Terms and Guidelines
- Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
- Reviews must be at least 140 characters in length.
- Please do not reveal critical plot elements.
- This is not a help line. Contact customer support if you need help.
Your review must not include:
- Obscenities, discriminatory language, or other insulting language not suitable for public domain
- Advertisements, “spam” content, or references to other products, offers or websites.
- Email addresses, URLs, phone numbers, physical addresses or other contact information.
- Overly critical comments about other reviews or reviewers
- Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
- Availability, price, or alternative ordering/shipping information
From the publisher
From the rear cover
A customer places a call to Sears for an appliance repair. The phone system instantly recognizes the number. Once the caller is verified, the system automatically pulls up a complete set of records, including full history and service contracts that are available to the customer service representative answering the call. This is an example of good Customer Master Data Management (MDM) and an effective, profitable use of a company's data. Yet many organizations are still struggling to correct long-standing systemic business problems related to their data and its associated processes. Master Data Management in Practice shows you how to leverage the streamlining power of MDM to improve your organization's data, internal processes, productivity, and profits.
Focusing on the much-needed "how" and "where" aspects of MDM planning and implementation, Master Data Management in Practice supports the business practice of Customer MDM from a program manager and data steward perspective. The book presents challenges, questions, advice, instruction, and solutions to help you gain a comprehensive sense of insight and technique that you can immediately apply to your own internal scenarios.
Authors Dalton Cervo and Mark Allen draw on their own extensive business and IT experiences to provide a logical order toward planning, implementation, and ongoing management of Customer MDM practices. Rich with enlightening tables, graphs, and charts, Master Data Management in Practice covers:
- Planning your Customer MDM initiative: the aspects of defining the underlying scope, approach, architecture, and objectives necessary for planning a Customer MDM initiative
- Implementation fundamentals: the practical insight, guidance, questions, options, and examples related to the implementation of the four foundational Customer MDM practices
- Achieving a steady state: how successful aintenance and monitoring practices lead to many self-governing and self-maintaining closed loop practices
- The characteristics and concepts associated with a mature MDM model: transitioning your data management participants to become well-engaged MDM practitioners while communicating the success and benefits that have emerged from implementing solid MDM practices
- Advanced practices: future concepts and implications associated with Customer MDM
Managing data is key to your company's success. Discover how to support and connect transaction data from multiple business assets with the hands-on deployment strategies found in Master Data Management in Practice.
