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The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

The Masterbrand Mandate: The Management Strategy That Unifies Companies and

The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

by Lynn B. Upshaw

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  • Hardcover
Condition
New
ISBN 10
047135659X
ISBN 13
9780471356592
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About This Item

Hardback. New. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780471356592
Title
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
Author
Lynn B. Upshaw
Format/Binding
Hardback
Book Condition
New New
Quantity Available
1
Binding
Hardcover
ISBN 10
047135659X
ISBN 13
9780471356592
Publisher
Wiley
Place of Publication
New York
This edition first published
2000-09

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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