The Masterbrand Mandate
by Upshaw, Lynn B
Available Copies
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
by Lynn B. Upshaw
- Condition
- New
- Binding
- Hardback
- ISBN
- 9780471356592
- Quantity Available
- 1
- Seller
-
Southport, Merseyside, GBR
- Item Price
-
A$67.46
Show Details
Description:
Hardback. New. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Item Price
A$67.46
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
by Lynn B. Upshaw
- Condition
- New
- Binding
- Hardback
- ISBN
- 9780471356592
- Quantity Available
- 1
- Seller
-
Southport, Merseyside, GBR
- Item Price
-
A$76.46
Show Details
Description:
Hardback. New. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Item Price
A$76.46
