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Measurement in Marketing (Foundations and Trends(r) in Marketing)

Measurement in Marketing (Foundations and Trends(r) in Marketing)

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Measurement in Marketing (Foundations and Trends(r) in Marketing)

by Baumgartner, Hans; Weijters, Bert

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  • Paperback
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New
ISBN 10
1680836048
ISBN 13
9781680836042
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About This Item

Now Publishers, 2019 8vo (23.5 cm). VIII, 127 pp. Laminated wrappers. "Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement. In one sense, measurement means conceptualizing theoretical variables of interest and choosing appropriate observable indicators of the intended construct. In another sense, measurement means collecting the data necessary for an empirical examination of the theoretical issues under study. In a final sense measurement means constructing a model that relates the data collected in the second step to the latent factors representing the concepts the researcher is interested in, as specified in the first step." (publisher's description)

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Details

Bookseller
Leopolis Volodymyr Dmyterko PL (PL)
Bookseller's Inventory #
008570
Title
Measurement in Marketing (Foundations and Trends(r) in Marketing)
Author
Baumgartner, Hans; Weijters, Bert
Format/Binding
Soft cover
Book Condition
New
Quantity Available
1
Binding
Paperback
ISBN 10
1680836048
ISBN 13
9781680836042
Publisher
Now Publishers
Date Published
2019
Bookseller catalogs
Economics;

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Leopolis Volodymyr Dmyterko

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About the Seller

Leopolis Volodymyr Dmyterko

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2019
Kraków

About Leopolis Volodymyr Dmyterko

Specializing in mathematical sciences, Church Slavonic and Slavic books, Eastern European history, travels and topography, bibliography, history and art of the book, history of libraries and collections

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Wrappers
The paper covering on the outside of a paperback. Also see the entry for pictorial wraps, color illustrated coverings for...

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