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The Mechanical Bride: Folklore Of Industrial Man.

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The Mechanical Bride: Folklore Of Industrial Man.

by McLUHAN, Herbert Marshall

  • Used
  • Hardcover
  • Signed
  • first
Condition
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About This Item

New York: Vanguard Press, Inc., [1951]. First Edition of McLuhan's penetrating study in the field of popular culture and the persuasive influence of communication media independent of content. McLuhan's aphorism "the medium is the message" is later elaborated in his Understanding Media: The Extensions of Man (1964). "Ours is the first age in which many thousands of the best-trained individual minds have made it a full-time business to get inside the collective public mind. To get inside in order to manipulate, exploit, control is the object now. And to generate heat not light is the intention. To keep everybody in the helpless state engendered by prolonged mental rutting is the effect of many ads and much entertainment alike." (Preface). 4to. pp. vii, [1], 157. text in double columns. profusely illus. cloth. dw. (some shelf-wear, dw. defective). Signed Presentation Copy. dola2519

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Details

Bookseller
D & E Lake Ltd. (ABAC, ILAB) CA (CA)
Bookseller's Inventory #
dola2519
Title
The Mechanical Bride: Folklore Of Industrial Man.
Author
McLUHAN, Herbert Marshall
Book Condition
Used
Edition
First Edition of McLuhan's penetrating study in the field of po
Binding
Hardcover
Publisher
New York: Vanguard Press, Inc., [1951]
Keywords
Literature
Bookseller catalogs
Literature;

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D & E Lake Ltd. (ABAC, ILAB)

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About the Seller

D & E Lake Ltd. (ABAC, ILAB)

Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Toronto, Ontario

About D & E Lake Ltd. (ABAC, ILAB)

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Cloth
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First Edition
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