The Mechanical Bride

New York: Vanguard Press, 1951. First edition. Hardcover. Fine/fair. New York: Vanguard Press, 1951. 157pp, black cloth with white lettering on front and spine, numerous b&w illustration of advertisements and other examples, left corner of cover back bumped, v. slight bumping on top front cover, otherwise in fine condition, clean, unmarked.Dj has pieces on back and front… Read more about this item

New York: The Vanguard Press, 1951. Hardcover. Very Good/Very Good. First edition. Quarto. 157pp. Heavily illustrated in black and white. Binding slightly cocked with moderate wear including some very shallow abrasions, endleaves with a tiny bit of foxing and lower gutter with a tiny hole but sound, very good in a toned, good only dust jacket with shallow… Read more about this item

Vanguard Press, 1951. Hard cover. Fair/Poor. First edition. Jacket is tanned, soiled, and heavily worn and chipped along edges, with large missing sections. Jacket front and back covers are detached, but jacket spine remains attached to jacket front cover. Cover is rubbed and cover corners are worn. Top edge of back cover is bumped. Spine is cocked… Read more about this item

London: Routledge & Kegan Paul Limited,, 1967. First UK edition, first impression. McLuhan's work, "a brilliant study of advertising illustrations and copy" (jacket blurb), was originally published in the US in 1951. Quarto. Original black cloth, spine lettered in gilt. With dust jacket. Extensively illustrated throughout. Cloth lightly rubbed, contents clean; jacket creased, a couple of short closed tears… Read more about this item

New York: Vanguard Press, [1951]. First Edition of McLuhan’s penetrating study in the field of popular culture and the persuasive influence of communication media independent of content. McLuhan’s aphorism “the medium is the message” is later elaborated in his Understanding Media: The Extensions of Man (1964). “Ours is the first age in which many thousands of the best-trained… Read more about this item

New York: Vanguard Press, Inc., [1951]. First Edition of McLuhan's penetrating study in the field of popular culture and the persuasive influence of communication media independent of content. McLuhan's aphorism "the medium is the message" is later elaborated in his Understanding Media: The Extensions of Man (1964). "Ours is the first age in which many thousands of the… Read more about this item

New York: The Vanguard Press, 1951. First Edition. Signed presentation copy inscribed by the author, Herbert Marshall McLuhan, inscribed by the author: “Greetings to ____, from Herbert Marshall McLuhan, June 1st 1977.” Ownership signature. Oversized format. Illustrated. Very good plus lightly used copy in a very good lightly dust soiled dust jacket with some small chips and tears. An… Read more about this item

New york: Vanguard Press, 1951. Book. Near Fine. Cloth. 1st Edition. 4to - over 9¾ - 12" tall. White lettered black cloth in decorative dust jacket. Jacket has some chipping and staining at head and heel of spine o/w a near fine copy. Popular culture classic..

Boston: Beacon Press, 1967. Second printing. Beacon paperback No. 265. Illustrated. 157 pp. 1 vols. Thin 4to. Wrappers. Very good. Second printing. Beacon paperback No. 265. Illustrated. 157 pp. 1 vols. Thin 4to. Marshall McLuhan's first, and most important, book.