Media and Tribal Development

Introduction

The aim of this book is to discuss the role of mass media on tribal life. The book looks at the role of media in tribal development in India, This book mentions different types of media like print media, electronic media, image media, folk media, and wordings. Any way Print media cannot reach the tribal areas because they live in unreachable places. They are illiterates, but electronic media reaching. The media does not know that this information exists and the tribal don't have the communication tools to access it.

Assess the social meaning of broadcasting service as viewed by the trial listeners, it highlights the opinion of tribal people towards radio programming as an educational information entertainment sub system.

Jagannath pati is deputy director, central acceptance resource agency, ministry of social justice and empowerment, government of . He did his M.A. in social work from the institute of social sciences, Agra University, Agra and his PH.D. From Ranchi university. He also has degrees in law and journalism.

Summary

Media Communication became part of the life of mankind and a day passed without it. Through communication people can set up social relationship get knowledge and improve their living situation. It is one of the means for development and change. The media brings the people together and helping for the globalization course in the current technical era. All of the problems of the world are communication problems and all the problems in this world

can be solved by more and better communication. Similarly most of the tribal problems can be solved with suitable and effective mode of communication. move communication and media brings the remote tribal communities into the attention and mix them into the main stream. The present paper presents the cultural background of tribes, communication system in tribal environment, tribal's problems and their contact to media in five tribal conclusion of agency area. It highlights the role of mass media in tribal development and change.

The mass media is playing a major role in bringing changes in the life styles of the Tribal society. In the process of communication the people know about the things happening

around them. It is needful to the Tribal society to improve knowledge and for knowing the new

innovation and modern technology. The development of the mass media enables the Tribal to got the necessary information and makes them to contribute in the national system. Golding pointed out the "theory of exogenously induced change relevant to media theory, suggest that stagnant societies are brought to life by outside influences, technical aid, knowledge, resources and financial assistance and by the distribution of ideas".

Communication System

The tribal people in the area usually receive information from outside through inter-personnel or oral communication and mass communication. They receive the messages through certain channels like (1) Persons visiting their place, (2) Local people going out of the area and coming back as either traveler or commuters or from visiting towns and other places for marketing and for other business. (3) Government officials and addition agents who visits the area regularly on official purpose. (4) Postal and telegraphic communication (5) Mass media. The large majority of the tribal people are access to inter-personnel or spoken communication which is much effective when compared with that of mass media devices.

Problems in Communication

For tribal development nothing is more important than the transfer of useful ideas from one person to another. In this process of communication lies the possible for millions of villagers to overcome lack of knowledge.

• Technical problem: - these types of problems are worried with the accurateness of transference of information from the sender to the receiver. They are natural in all forms of communication, whether by sets of separate symbols as writer, speech or by a changeable signal as telephone, radio broadcast of voice or music, or by a changeable two dimensional pattern.

• Semantic problem: - This is a very deep and concerned situation, even when on deals only with the relatively simple problems of communicating through speech. The difficulty may be reduced to a acceptable size, but never completely removed by explanation.

• Effectively problem: - The problems of power of effectiveness are worried with the sources with which the meaning conveyed to the receiver leads to the desired behavior on his part. It may seem at first quick look unfortunately narrow to involve that the purpose of all communication is to influence the conduct of the receiver.

Communication plan for Tribal Development

Development does not start with goods; it starts with people and their education, group and discipline. Without these basics, all resources remain hidden, unused possible. People are the primary and ultimate source of any wealth at all. If they are left out, then nothing can ever give up real fruit.



A seriously increased supply of learning aids especially print resources, radio and television programmers can spread the message more effectively, quickly and exactly. There is a need to pay more attention to create good educational software for both print and electronic media. Greater teamwork among organizations in creating and broadcast high quality educational content are also necessary. Market places and other popular meeting ground can be used for crating successful teaching learning situations. Traditional forms of public activity can be employed as communication channels. Communication can't be seen in separation but as a part of total development system. Therefore communication can't be dealt with by itself but only in relation to the political and socio economic arrangement and cultural pattern.



There is a need for the preparation of communication policies on the basis of the adopted plan for rural development the purpose of such communication should be:

- To encourage change;- to avoid separation

- To encourage contribution; and

- To advance social justice and equity.

Conclusion



There is no doubt that Media is back on the development of tribal areas. But and the public speaking from governments universal, speculation in Tribal development is still covering. study the media behavior of different target groups such as tribal women, children and youth, the book discovers the areas for self-ruled transfer of media, it will be useful for researchers, students of media and anthropology, policy makers and broadcasters.

The role of the media as an effective player in Tribal development. For the development of tribal areas the Government should invest on communication, transport, health, education and infrastructure.

Introduction

The aim of this book is to discuss the role of mass media on tribal life. The book looks at the role of media in tribal development in India, This book mentions different types of media like print media, electronic media, image media, folk media, and wordings. Any way Print media cannot reach the tribal areas because they live in unreachable places. They are illiterates, but electronic media reaching. The media does not know that this information exists and the tribal don't have the communication tools to access it.

Assess the social meaning of broadcasting service as viewed by the trial listeners, it highlights the opinion of tribal people towards radio programming as an educational information entertainment sub system.

Jagannath pati is deputy director, central acceptance resource agency, ministry of social justice and empowerment, government of . He did his M.A. in social work from the institute of social sciences, Agra University, Agra and his PH.D. From Ranchi university. He also has degrees in law and journalism.

Summary

Media Communication became part of the life of mankind and a day passed without it. Through communication people can set up social relationship get knowledge and improve their living situation. It is one of the means for development and change. The media brings the people together and helping for the globalization course in the current technical era. All of the problems of the world are communication problems and all the problems in this world

can be solved by more and better communication. Similarly most of the tribal problems can be solved with suitable and effective mode of communication. move communication and media brings the remote tribal communities into the attention and mix them into the main stream. The present paper presents the cultural background of tribes, communication system in tribal environment, tribal’s problems and their contact to media in five tribal conclusion of agency area. It highlights the role of mass media in tribal development and change.

The mass media is playing a major role in bringing changes in the life styles of the Tribal society. In the process of communication the people know about the things happening

around them. It is needful to the Tribal society to improve knowledge and for knowing the new

innovation and modern technology. The development of the mass media enables the Tribal to got the necessary information and makes them to contribute in the national system. Golding pointed out the “theory of exogenously induced change relevant to media theory, suggest that stagnant societies are brought to life by outside influences, technical aid, knowledge, resources and financial assistance and by the distribution of ideas”.

Communication System

The tribal people in the area usually receive information from outside through inter-personnel or oral communication and mass communication. They receive the messages through certain channels like (1) Persons visiting their place, (2) Local people going out of the area and coming back as either traveler or commuters or from visiting towns and other places for marketing and for other business. (3) Government officials and addition agents who visits the area regularly on official purpose. (4) Postal and telegraphic communication (5) Mass media. The large majority of the tribal people are access to inter-personnel or spoken communication which is much effective when compared with that of mass media devices.

Problems in Communication

For tribal development nothing is more important than the transfer of useful ideas from one person to another. In this process of communication lies the possible for millions of villagers to overcome lack of knowledge.

• Technical problem: - these types of problems are worried with the accurateness of transference of information from the sender to the receiver. They are natural in all forms of communication, whether by sets of separate symbols as writer, speech or by a changeable signal as telephone, radio broadcast of voice or music, or by a changeable two dimensional pattern.

• Semantic problem: - This is a very deep and concerned situation, even when on deals only with the relatively simple problems of communicating through speech. The difficulty may be reduced to a acceptable size, but never completely removed by explanation.

• Effectively problem: - The problems of power of effectiveness are worried with the sources with which the meaning conveyed to the receiver leads to the desired behavior on his part. It may seem at first quick look unfortunately narrow to involve that the purpose of all communication is to influence the conduct of the receiver.

Communication plan for Tribal Development

Development does not start with goods; it starts with people and their education, group and discipline. Without these basics, all resources remain hidden, unused possible. People are the primary and ultimate source of any wealth at all. If they are left out, then nothing can ever give up real fruit.



A seriously increased supply of learning aids especially print resources, radio and television programmers can spread the message more effectively, quickly and exactly. There is a need to pay more attention to create good educational software for both print and electronic media. Greater teamwork among organizations in creating and broadcast high quality educational content are also necessary. Market places and other popular meeting ground can be used for crating successful teaching learning situations. Traditional forms of public activity can be employed as communication channels. Communication can’t be seen in separation but as a part of total development system. Therefore communication can’t be dealt with by itself but only in relation to the political and socio economic arrangement and cultural pattern.



There is a need for the preparation of communication policies on the basis of the adopted plan for rural development the purpose of such communication should be:

- To encourage change;- to avoid separation

- To encourage contribution; and

- To advance social justice and equity.

Conclusion



There is no doubt that Media is back on the development of tribal areas. But and the public speaking from governments universal, speculation in Tribal development is still covering. study the media behavior of different target groups such as tribal women, children and youth, the book discovers the areas for self-ruled transfer of media, it will be useful for researchers, students of media and anthropology, policy makers and broadcasters.

The role of the media as an effective player in Tribal development. For the development of tribal areas the Government should invest on communication, transport, health, education and infrastructure.