Menu Pricing Strategy 4e Paperback - 1996
by Jack E. Miller
- New
- Paperback
This guide to strategically planning a menu offers a wealth of information on designing and pricing for profit. Contents include a new section on the psychological aspects of menu pricing, expanded coverage of health-food, ethnic, and international menus, and additional terms for enhancing menu descriptions.
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Details
- Title Menu Pricing Strategy 4e
- Author Jack E. Miller
- Binding Paperback
- Edition 4th Edition
- Condition New
- Pages 240
- Volumes 1
- Language ENG
- Publisher Wiley
- Publication date 1996-07-18
- Illustrated Yes
- Features Bibliography, Glossary, Illustrated, Index, Maps
- Bookseller's Inventory # ria9780471287476_inp
- ISBN 9780471287476 / 0471287474
- Weight 1.26 lbs (0.57 kg)
- Dimensions 10.98 x 8.54 x 0.58 in (27.89 x 21.69 x 1.47 cm)
- Category Cooking / Wine
- Library of Congress subjects Menus, Restaurants - Prices
- Library of Congress Catalogue Number 96017742
- Dewey Decimal Code 647.950
- Quantity available 527
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From the rear cover
Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry's top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms
