Details

Title Multivariate Analysis: An Application-Oriented Introduction
Author Backhaus, Klaus
Binding Paperback
Condition Used - Good
Pages 611
Volumes 1
Language ENG
Publisher Springer Gabler
Publication date 2025-08-24
Bookseller's Inventory # 3658479302.G
ISBN 9783658479305 / 3658479302
Weight 2.29 lbs (1.04 kg)
Dimensions 9.44 x 6.68 x 1.3 in (23.98 x 16.97 x 3.30 cm)
Category Business / Economics / Finance
Quantity available 1

About Bonita California, United States

Biblio member since 2020

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from Bonita

Reader reviews for Multivariate Analysis: An Application-Oriented Introduction

Write a review for this book

Important Terms and Guidelines

Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
Reviews must be at least 140 characters in length.
Please do not reveal critical plot elements.
This is not a help line. Contact customer support if you need help.

Your review must not include:

Obscenities, discriminatory language, or other insulting language not suitable for public domain
Advertisements, “spam” content, or references to other products, offers or websites.
Email addresses, URLs, phone numbers, physical addresses or other contact information.
Overly critical comments about other reviews or reviewers
Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
Availability, price, or alternative ordering/shipping information

From the publisher

We live in a world driven by data. Yet, data alone holds no value unless we can extract meaningful insights from it. Multivariate data analysis provides the essential tools to unlock this potential.
This book offers an easy-to-understand introduction to the most important methods of multivariate data analysis. With a strong application focus, it requires only basic knowledge of mathematics and statistics. The methods are demonstrated through numerical examples and illustrated with detailed case studies. Additionally, the introductory chapter refreshes key statistical fundamentals relevant to all methods covered in the book.
For the 3rd edition, all chapters have been thoroughly reviewed and recalculated using the latest version of IBM SPSS.

Contents

Introduction to empirical data analysis
Regression analysis
Analysis of variance
Discriminant analysis
Logistic regression
Contingency analysis
Factor analysis
Cluster analysis
Conjoint analysis

The original German version is now available in its 18th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as "the textbook that has shaped market research and practice in German-speaking countries". A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors provide examples in Excel and R as well as additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

From the rear cover

We live in a world driven by data. Yet, data alone holds no value unless we can extract meaningful insights from it. Multivariate data analysis provides the essential tools to unlock this potential.
This book offers an easy-to-understand introduction to the most important methods of multivariate data analysis. With a strong application focus, it requires only basic knowledge of mathematics and statistics. The methods are demonstrated through numerical examples and illustrated with detailed case studies. Additionally, the introductory chapter refreshes key statistical fundamentals relevant to all methods covered in the book.
For the 3rd edition, all chapters have been thoroughly reviewed and recalculated using the latest version of IBM SPSS.

Contents

Introduction to empirical data analysis
Regression analysis
Analysis of variance
Discriminant analysis
Logistic regression
Contingency analysis
Factor analysis
Cluster analysis
Conjoint analysis

The original German version of this book is now available in its 18th edition. In 2015, the German edition was honored by the Federal Association of German Market and Social Researchers as "the textbook that has shaped market research and practice in German-speaking countries". A Chinese version is also available in its 3rd edition. On the website www.multivariate-methods.info, the authors provide examples in Excel and R as well as additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

The authors

((Please insert here the fotographs of authors in order of appearance))

www.multivariate-methods.info

About the author

Professor Dr. Dr. h.c. Klaus Backhaus was the Director of the Institute of Business-to-Business Marketing, Marketing Center Mnster, School of Business and Economics at the University of Mnster, Germany. He is an honorary professor at the Technical University of Berlin, Germany.

Professor Dr. Bernd Erichson worked in market research and held the Chair of Marketing at the Otto-von-Guericke-University Magdeburg, Germany.

Professor Dr. Sonja Gensler is extraordinary Professor at the School of Business and Economics at the University of Mnster, Germany.

Professor Dr. Rolf Weiber was the Head of the Chair of Marketing and Innovation and Managing Director of the Competence Center E-Business at the University of Trier, Germany.

Dr. Thomas Weiber holds a Ph.D. from WHU, Otto Beisheim School of Management, Koblenz and has been working in different companies on corporate strategy, pricing, sales and marketing topics.

BIBLIO is the largest independent book marketplace in the world, with over 100 million books.