Leveraging Japan: Marketing to the New Asia Hardback - 1999
by George Fields
- New
- Hardback
A$62.76
A$15.60
Delivery to USA
Standard delivery: 7 to 12 days
More delivery options
Standard delivery: 7 to 12 days
Ships from Ria Christie Collections (Greater London, United Kingdom)
Details
- Title Leveraging Japan: Marketing to the New Asia
- Author George Fields
- Binding Hardback
- Edition 1st edition
- Condition New
- Pages 356
- Volumes 1
- Language ENG
- Publisher Jossey-Bass, San Francisco
- Publication date 1999-12-27
- Illustrated Yes
- Features Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # ria9780787946630_inp
- ISBN 9780787946630 / 078794663X
- Weight 1.34 lbs (0.61 kg)
- Dimensions 9.29 x 6.26 x 1.16 in (23.60 x 15.90 x 2.95 cm)
-
Themes
- Cultural Region: Asian - General
- Cultural Region: Asian - Japanese
- Cultural Region: Southeast Asian
- Category Business / Economics / Finance
- Library of Congress subjects Marketing - Japan, Consumers - Japan - Attitudes
- Library of Congress Catalogue Number 99006831
- Dewey Decimal Code 658.800
- Quantity available 684
About Ria Christie Collections Greater London, United Kingdom
Biblio member since 2014
Hello We are professional online booksellers. We sell mostly new books and textbooks and we do our best to provide a competitive price. We are based in Greater London, UK. We pride ourselves by providing a good customer service throughout, shipping the items quickly and replying to customer queries promptly. Ria Christie Collections
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Reader reviews for Leveraging Japan: Marketing to the New Asia
Write a review for this book
Important Terms and Guidelines
- Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
- Reviews must be at least 140 characters in length.
- Please do not reveal critical plot elements.
- This is not a help line. Contact customer support if you need help.
Your review must not include:
- Obscenities, discriminatory language, or other insulting language not suitable for public domain
- Advertisements, “spam” content, or references to other products, offers or websites.
- Email addresses, URLs, phone numbers, physical addresses or other contact information.
- Overly critical comments about other reviews or reviewers
- Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
- Availability, price, or alternative ordering/shipping information
From the publisher
From the jacket flap
There has never been a better time to enter Japan. Recent fundamental changes there-especially the shift to a consumer-driven economy-have opened that once insulated market to new ideas and new participants, creating vast opportunities for companies that have the marketing savvy to seize them.In Leveraging Japan, three men who have had their fingers on the pulse of Asian business for decades examine the new rules of marketing in today's Japan and dissect the best practices of those companies-both foreign and domestic-that are doing it successfully. These authors have helped such industry leaders as American Express, Levi Strauss, KFC, and Procter & Gamble launch their Japanese invasions, claim their market shares, and leverage their newfound expertise for entry into other Asian markets.Here, you will discover why Japan is currently seeing a dramatic increase in foreign investment. You'll examine the many forces that are changing Japan's economic landscape, including the rise of the single woman as consumer, shifts in regulations, the restructuring of distribution channels, and the growth of the Internet. And you'll look into the cultural and structural aspects of the market that make it so distinctly Japanese.Leveraging Japan offers plenty of specific marketing insights as well. It includes detailed discussions on market segmentation, branding and positioning, new product development, pricing and promotion, advertising and public relations, cybermarketing, distribution, customer satisfaction, and marketing research. "Points of Leverage" at the And of each chapter are designed to help you think through the book's concepts and adapt the strategies presented to your own particular situation and ambitions.
Media reviews
Citations
- Choice, 10/01/2000, Page 372
