Net Future

New York: McGraw-Hill. Fine in Fine jacket Fine in Fine jacket 9.3 x 6.3 x 1.1 inches. Signed by Author Book is clean and tight, no markings. May have never been read. Authors signeture on FFP in a Fine Dust Jacket with protective mylar. Chuck Martin believes that we are on the heels of a revolution the likes of which we've never seen, and will never see again. In Net Future, Martin, whose previous book, The Digital Estate, explored the marriage of technology with content on the Internet, considers seven trends that promise to change the face of business forever. Martin argues that the Net future will change customer interactions so much that companies, in turn, will need to change how they do just about everything. Instead of companies driving products, Martin writes, "customers actually will drive the business on behalf of the producing company. " The implications of a customer-driven enterprise are profound, and Martin buttresses his case with dozens of examples of companies who are successfully carving out a niche in this new frontier. The Net Future is a good read for any manager or entrepreneur who wonders what his or her business might be like in the next millennium. --Harry C. Edwards From The Industry Standard Chuck Martin is no Nostradamus. But as a former VP of IBM and founding publisher of Interactive Age, he thinks he knows a thing or two about the future. However, Martin_s future actually looks a lot like the present. It revolves around three important Nets: the Internet, the intranet and the extranet. Products become commoditized and customers become data. Consumers bank online, shop online and take classes online. Companies gather information about customers online. And collaborative filtering and data mining prove extremely useful for turning profits. Sound familiar? Net Future intends to help readers deal with current realities by examining how others have dealt with the changing economic landscape. On the plus side, the book offers mini-case studies: company X handled a challenge this... . Very Good. Hardcover. 1998.