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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

by Bedbury, Scott; Fenichell, Stephen

  • New
  • Hardcover
Condition
New
ISBN 10
0670030767
ISBN 13
9780670030767
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About This Item

Viking Penguin, Inc, 2002-01-15. Hardcover. New.

Synopsis

What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

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Details

Bookseller
Gulf Coast Books US (US)
Bookseller's Inventory #
0670030767-11-24311221
Title
A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Author
Bedbury, Scott; Fenichell, Stephen
Format/Binding
Hardcover
Book Condition
New
Quantity Available
1
ISBN 10
0670030767
ISBN 13
9780670030767
Publisher
Viking Penguin, Inc
Place of Publication
New York, New York, U.s.a.
Date Published
2002-01-15
X weight
17 oz

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Gulf Coast Books

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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