The Northbound Train : Finding the Purpose, Setting the Direction, Shaping the Destiny of Your Organization

New York, NY, U.S.A.: AMACOM, 1994. Trade Paperback. First Edition. 8vo - over 7¾" - 9¾" tall. Is your company on a clear track to the future, with a defined goal that sets its direction and determined employees powering its engine? Karl Albrecht, renowned business thinker and co-author of the bestseller Service America!. challenges you to embark on a journey on The Northbound Train. His "northbound train" is a metaphor for achieving a focused vision of the direction your company must take to succeed and then moving inexorably towards that goal. Business leaders praise The Northbound Train: "Albrecht has outlined a compelling description of how to develop and deliver customer value. A 'must-read' for anyone who wants to stay in business." - Aners Franson, Manager Commercial Development Volvo Cars of North America. "Leadership takes an inspiring vision that can be shared, understood, and discussed by the organization. Kark Albrecht develops in depth the need for a vision and a charter for setting out an organization's destiny." - Goran Carstedt, CEO, IKEA North America. "Outstanding, practical, eye-opening observations. I want to go back and read it again." - Carol Presley. Sr. VP Marketing, Federal Express. 213 pages..