Optimal Bundling : Marketing Strategies for Improving Economic Performance Hardback - 1999 - 1999th Edition
by Ralph Fuerderer (Editor); Andreas Herrmann (Editor); Georg Wuebker (Editor)
- New
- Hardback
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Details
- Title Optimal Bundling : Marketing Strategies for Improving Economic Performance
- Author Ralph Fuerderer (Editor); Andreas Herrmann (Editor); Georg Wuebker (Editor)
- Binding Hardback
- Edition number 1999th
- Edition 1999
- Condition New
- Pages 299
- Volumes 1
- Language ENG
- Publisher Springer
- Publication date 1999-01-21
- Illustrated Yes
- Features Illustrated
- Bookseller's Inventory # ria9783540652472_inp
- ISBN 9783540652472 / 3540652477
- Weight 1.3 lbs (0.59 kg)
- Dimensions 9.3 x 6.5 x 0.9 in (23.62 x 16.51 x 2.29 cm)
- Category Business / Economics / Finance
- Library of Congress Catalogue Number 98055584
- Dewey Decimal Code 658.8
- Quantity available 530
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From the publisher
First line
Most firms are multi-product companies faced with the decision whether to sell products (goods and/or services) separately at individually determined prices or whether combinations of products should be marketed in the form of "bundles" for which a "bundle price" is asked.