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Optimal Bundling : Marketing Strategies for Improving Economic Performance

Optimal Bundling : Marketing Strategies for Improving Economic Performance

Optimal Bundling : Marketing Strategies for Improving Economic Performance Hardback - 1999 - 1999th Edition

by Ralph Fuerderer (Editor); Andreas Herrmann (Editor); Georg Wuebker (Editor)

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Hardcover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling appr
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Details

  • Title Optimal Bundling : Marketing Strategies for Improving Economic Performance
  • Author Ralph Fuerderer (Editor); Andreas Herrmann (Editor); Georg Wuebker (Editor)
  • Binding Hardback
  • Edition number 1999th
  • Edition 1999
  • Condition New
  • Pages 299
  • Volumes 1
  • Language ENG
  • Publisher Springer
  • Publication date 1999-01-21
  • Illustrated Yes
  • Features Illustrated
  • Bookseller's Inventory # ria9783540652472_inp
  • ISBN 9783540652472 / 3540652477
  • Weight 1.3 lbs (0.59 kg)
  • Dimensions 9.3 x 6.5 x 0.9 in (23.62 x 16.51 x 2.29 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 98055584
  • Dewey Decimal Code 658.8
  • Quantity available 530

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Reader reviews for Optimal Bundling : Marketing Strategies for Improving Economic Performance

From the publisher

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company s profit and sales.

First line

Most firms are multi-product companies faced with the decision whether to sell products (goods and/or services) separately at individually determined prices or whether combinations of products should be marketed in the form of "bundles" for which a "bundle price" is asked.
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